In 2022, the Charlotte Symphony Orchestra (CSO) was struggling to execute a $25MM endowment campaign built on an unrealistic plan. CSO leadership invited Vandever Batten to assess the campaign model and strengthen it for success, which led to two potential options: right size the campaign plan to yield $8MM over a longer period of time or engage top civic and corporate leadership in a $50MM effort to shape a permanent solution to the Symphony’s pernicious annual operating deficit. After choosing the more audacious approach, community leaders secured more than $50 million in endowment and expendable support. The Symphony’s success is an historic achievement receiving national attention and will help undergird our region’s cultural system at large.
Related Services: Mid-Campaign Assessment, Campaign Management
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